How to Create a Sale in the Google Play Console

Posted on 7. April 2025 by Jan Bunk

A humanoid robot surrounded by red bags with percentage signs, digital art
You are not logged in. This guide can only be completed if you have converted your website into an app with app-control-panel.com.
This guide is part of the app publishing process. You should only complete it when asked to in the app publishing timeline.

We need to make sure that your app testers can download your app to test it. To allow that, we need to create a sale to temporarily offer the app for free for the app testers.

Begin by opening the "Sales" page in the Google Play Console.

Click "Create sale" at the top right.

A screenshot of the Google Play Console app pricing page.

Name the sale "For Testing".

Make the sale start tomorrow and last 7 days.

Click "Edit sale price" and set the price to 0.

A screenshot of the filled out form for creating a sale.

Click "Apply prices" and then "Save" at the bottom right.

A screenshot with the save button highlighted in the bottom right corner.

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Author Jan Bunk
Written by
Jan Bunk

With a background in computer science, Jan founded app-control-panel.com and developed the underlying software to convert websites into apps. With experience and feedback gathered from hundreds of published apps, he strives to write easy to follow guides that help you with everything related to app creation, publishing and maintenance.