How We Turned homechoice into an App
Posted on 13. January 2026 by Jan Bunk
The Beginning
The homechoice app project was an exciting opportunity for us to showcase our skills in app development. This case study will provide an in-depth look at the process of converting their website into a mobile app, the challenges we encountered, and the successful outcome we achieved.
App Highlights
homechoice is the largest home-shopping retailer in southern Africa, selling homeware and financial services to the middle-income mass market.
The app's features are described in the app stores as follows:
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App Development
The homechoice app was created using our self-serve platform, which provides customers with the tools they need to design and customize their app. This approach allows for greater flexibility and control over the app's appearance and functionality. Our support team is available to assist customers throughout the app creation process, ensuring a seamless experience from start to finish.
To enhance the app's functionality, we incorporate additional features such as push notifications, which enable the homechoice team to communicate with users effectively and keep them informed about important updates and events. These features are designed to improve user engagement and provide a more interactive experience for app users.
App Store Approval
App rejections are a common occurrence during the app publishing process, but they are typically minor issues that can be easily resolved. Common reasons for app rejections include incorrect information in the app store listing or issues with the app's functionality. Our team has experience in addressing these issues and working with customers to ensure a successful app launch.
Our team has a wealth of experience in app publishing, having successfully published hundreds of apps on both the Apple App Store and Google Play Store. This expertise allows us to navigate the app review process efficiently and address any issues that may arise during the review. We work closely with our customers to ensure that their app meets all the necessary requirements for publication, resulting in a smooth and successful app launch.
After successfully publishing the app, the homechoice team was thrilled to see their app live on the app stores. The app is now available to users, allowing them to access homechoice conveniently on their mobile devices.
You can download the app in South Africa.
By now, the app has been downloaded over 500000 times already! The users seem to be quite happy with the app, since they have rated it 0.0 stars on average based on 0 reviews.
Final Thoughts
The successful launch of the homechoice app is a testament to our team's expertise and dedication to delivering exceptional app solutions. We are pleased to have created an app that enhances homechoice's online presence and provides users with a seamless mobile experience.
The customer's thoughts on our service:
“Great service! The team helped us update our existing app and accomodated all of our special requirements. We're very happy with how it worked out.”
Find more example apps on our reference page.
Interested in creating your own app just like homechoice? Contact us today!
Jan Bunk
With a background in computer science, Jan founded app-control-panel.com in 2019 and developed the underlying software to convert websites into apps. With experience and feedback gathered from hundreds of published apps, he strives to write easy to follow guides that help you with everything related to app creation, publishing and maintenance.